Support for small businesses - just when you need it.
Leading Lights offers a range of services tailored for small businesses - from strategic help and marketing plans to hands-on every day publicity. With a clear, straightforward hourly rate, you just buy in the help you need, when you need it. And for even better value I offer a range of packages.
There are many reasons why you might want to make use of Leading Lights. Do any of these sound familiar?
I wish my business could be more profitable
In the current economic climate many small businesses are working harder and harder to find and keep customers. Which means it's the perfect time to get marketing! I specialise in ideas to suit even the smallest budget, and help you look closely at how well your promotions are really working so that you don't waste your money. I can make your marketing work harder with planning and integration, and help you understand customers and competitors to increase the effectiveness of your communications.
I make all my decisions ad hoc and haven't got time to plan ahead or assess what promotions are successful.
Without proper planning and monitoring of results, you might well be spending your money in the wrong places. A marketing plan from Leading Lights will give you a clear, practical map of activity for the year, with costs and timings.
My business can't afford to do marketing
Many businesses have been finding times hard, and often marketing can be the first thing to go. In fact this is the most important time to get your marketing right. And that doesn't mean you have to keep spending more. With an expert understanding of your customers and competitors you can target your budget to just the right places and avoid costly mistakes.
I do it all myself and don't need any help
So many small business owners feel they have to do everything themselves – but could your time be better spent delivering your business? My affordable pay-by-the-hour service has no commitment, and makes it easy for you to buy in help just when you need it.